If you're into SEO or just trying to figure out how people search online, understanding keyword types can make a huge difference. Not all keywords are created equal! Some are used by curious browsers, others by serious buyers. Knowing the intent behind the keywords helps you create better content, drive the right traffic, and boost conversions.
So, let's break it down in plain English—no jargon, just real talk.
These are the “I just want to learn” kind of searches. People aren’t ready to buy anything. They just want answers, tips, how-tos, or explanations.
Example:
You can target these keywords in blog posts, guides, tutorials, or videos.
This one’s simple. People already know the brand or site they want to visit—they just don’t type the full URL. Instead, they Google it.
Example:
Use this knowledge to make sure your brand ranks well for its own name and pages.
These keywords come from people doing research before making a purchase. They’re comparing options, reading reviews, or looking for the best of something.
Example:
Perfect for product roundups, comparison blogs, or review pages.
Now we're talking about money. These users are ready to buy, sign up, or take action.
Example:
Use these in your landing pages, product pages, and checkout flows.
These are search terms that include the name of a brand or product.
Example:
Branded keywords show brand awareness. If people are searching for your brand, you're doing something right!
Local keywords are all about geography. These are gold for small businesses and service providers.
Example:
These are great for optimizing Google Business Profiles, local landing pages, and map listings.
Keyword Type | Description | Example |
---|---|---|
Informational | Searchers want to learn or explore | how to tie a tie |
Navigational | Looking for a specific site or brand | Twitter login |
Commercial | Comparing before buying | best DSLR under $1000 |
Transactional | Ready to buy or take action | buy gaming laptop online |
Branded | Includes brand names | Coderobotics affiliate program |
Local | Includes a location | coffee shop in downtown Dallas |
The main types of keywords are:
Each serves a different purpose based on what the user is trying to do.
Understanding keyword intent helps you match your content to what people are actually searching for—whether they want to learn something, buy something, or find a local service. This leads to better SEO results and higher conversions.
Yes! If people are searching for your brand name or product, that’s a strong signal of brand recognition. You should definitely optimize for branded keywords to ensure your site shows up first.
Use tools like Google Keyword Planner, Ubersuggest, or just Google autocomplete. Add your city, neighborhood, or “near me” to common search terms, like:
Understanding keyword types isn’t just for SEO geeks—anyone who wants more visibility online should know this stuff. Whether you're writing blogs, product pages, or running Google Ads, matching your content to the right keyword intent makes everything more effective.
Ready to brainstorm some keywords for your own site? Let’s do it!
This entry was posted by Sasi and tagged in Understanding keyword types
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