Types of Keywords Explained with Examples for Better SEO

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Types of Keywords Explained with Examples for Better SEO

Keyword Strategy

If you're into SEO or just trying to figure out how people search online, understanding keyword types can make a huge difference. Not all keywords are created equal! Some are used by curious browsers, others by serious buyers. Knowing the intent behind the keywords helps you create better content, drive the right traffic, and boost conversions.

So, let's break it down in plain English—no jargon, just real talk.

1. Informational Keywords

These are the “I just want to learn” kind of searches. People aren’t ready to buy anything. They just want answers, tips, how-tos, or explanations.

Example:

how to bake a cake
benefits of yoga
what is SEO

You can target these keywords in blog posts, guides, tutorials, or videos.

2. Navigational Keywords

This one’s simple. People already know the brand or site they want to visit—they just don’t type the full URL. Instead, they Google it.

Example:

Facebook login
YouTube
Coderobotics PHP scripts

Use this knowledge to make sure your brand ranks well for its own name and pages.

3. Commercial Keywords

These keywords come from people doing research before making a purchase. They’re comparing options, reading reviews, or looking for the best of something.

Example:

best budget smartphones 2025
top CRM software for small business
Shopify vs WooCommerce

Perfect for product roundups, comparison blogs, or review pages.

4. Transactional Keywords

Now we're talking about money. These users are ready to buy, sign up, or take action.

Example:

buy noise cancelling headphones online
download invoicing software
sign up for email marketing tool

Use these in your landing pages, product pages, and checkout flows.

5. Branded Keywords

These are search terms that include the name of a brand or product.

Example:

Nike Air Max
Grammarly review
Adobe Photoshop pricing

Branded keywords show brand awareness. If people are searching for your brand, you're doing something right!

6. Local Keywords

Local keywords are all about geography. These are gold for small businesses and service providers.

Example:

best pizza near me
wedding photographer in Dallas
best SEO agency in Frisco TX

These are great for optimizing Google Business Profiles, local landing pages, and map listings.

Keyword Types

Keyword Type	Description	Example
Informational	Searchers want to learn or explore	how to tie a tie
Navigational	Looking for a specific site or brand	Twitter login
Commercial	Comparing before buying	best DSLR under $1000
Transactional	Ready to buy or take action	buy gaming laptop online
Branded	Includes brand names	Coderobotics affiliate program
Local	Includes a location	coffee shop in downtown Dallas

Frequently Asked Questions (FAQs)

1. What are the main types of keywords in SEO?

The main types of keywords are:

Informational
Navigational
Commercial
Transactional
Branded
Local

Each serves a different purpose based on what the user is trying to do.

2. Why is understanding keyword intent important?

Understanding keyword intent helps you match your content to what people are actually searching for—whether they want to learn something, buy something, or find a local service. This leads to better SEO results and higher conversions.

3. What is the difference between commercial and transactional keywords?

Commercial keywords are used when people are researching or comparing before they buy (e.g., "best laptops 2025").
Transactional keywords show buying intent (e.g., "buy Dell laptop online").

4. Are branded keywords good for SEO?

Yes! If people are searching for your brand name or product, that’s a strong signal of brand recognition. You should definitely optimize for branded keywords to ensure your site shows up first.

5. How do I find local keywords for my business?

Use tools like Google Keyword Planner, Ubersuggest, or just Google autocomplete. Add your city, neighborhood, or “near me” to common search terms, like:

“plumber in Frisco TX”
“best coffee shop near me”

Final Thoughts

Understanding keyword types isn’t just for SEO geeks—anyone who wants more visibility online should know this stuff. Whether you're writing blogs, product pages, or running Google Ads, matching your content to the right keyword intent makes everything more effective.

Ready to brainstorm some keywords for your own site? Let’s do it!

This entry was posted by Sasi and tagged in Understanding keyword types

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