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Types of Keywords Explained with Examples for Better SEO

Keyword Strategy

If you're into SEO or just trying to figure out how people search online, understanding keyword types can make a huge difference. Not all keywords are created equal! Some are used by curious browsers, others by serious buyers. Knowing the intent behind the keywords helps you create better content, drive the right traffic, and boost conversions.

So, let's break it down in plain English—no jargon, just real talk.

1. Informational Keywords
 

These are the “I just want to learn” kind of searches. People aren’t ready to buy anything. They just want answers, tips, how-tos, or explanations.

Example:

  • how to bake a cake
  • benefits of yoga
  • what is SEO

You can target these keywords in blog posts, guides, tutorials, or videos.

2. Navigational Keywords
 

This one’s simple. People already know the brand or site they want to visit—they just don’t type the full URL. Instead, they Google it.

Example:

Use this knowledge to make sure your brand ranks well for its own name and pages.

3. Commercial Keywords
 

These keywords come from people doing research before making a purchase. They’re comparing options, reading reviews, or looking for the best of something.

Example:

  • best budget smartphones 2025
  • top CRM software for small business
  • Shopify vs WooCommerce

Perfect for product roundups, comparison blogs, or review pages.

4. Transactional Keywords
 

Now we're talking about money. These users are ready to buy, sign up, or take action.

Example:

Use these in your landing pages, product pages, and checkout flows.

5. Branded Keywords
 

These are search terms that include the name of a brand or product.

Example:

  • Nike Air Max
  • Grammarly review
  • Adobe Photoshop pricing

Branded keywords show brand awareness. If people are searching for your brand, you're doing something right!

6. Local Keywords
 

Local keywords are all about geography. These are gold for small businesses and service providers.

Example:

  • best pizza near me
  • wedding photographer in Dallas
  • best SEO agency in Frisco TX

These are great for optimizing Google Business Profiles, local landing pages, and map listings.

Keyword Types
 

Keyword Type

Description

Example

InformationalSearchers want to learn or explorehow to tie a tie
NavigationalLooking for a specific site or brandTwitter login
CommercialComparing before buyingbest DSLR under $1000
TransactionalReady to buy or take actionbuy gaming laptop online
BrandedIncludes brand namesCoderobotics affiliate program
LocalIncludes a locationcoffee shop in downtown Dallas

Frequently Asked Questions (FAQs)
 

1. What are the main types of keywords in SEO?

The main types of keywords are:

  • Informational
  • Navigational
  • Commercial
  • Transactional
  • Branded
  • Local

Each serves a different purpose based on what the user is trying to do.

2. Why is understanding keyword intent important?
 

Understanding keyword intent helps you match your content to what people are actually searching for—whether they want to learn something, buy something, or find a local service. This leads to better SEO results and higher conversions.

3. What is the difference between commercial and transactional keywords?
 

  • Commercial keywords are used when people are researching or comparing before they buy (e.g., "best laptops 2025").
  • Transactional keywords show buying intent (e.g., "buy Dell laptop online").

4. Are branded keywords good for SEO?
 

Yes! If people are searching for your brand name or product, that’s a strong signal of brand recognition. You should definitely optimize for branded keywords to ensure your site shows up first.

5. How do I find local keywords for my business?
 

Use tools like Google Keyword Planner, Ubersuggest, or just Google autocomplete. Add your city, neighborhood, or “near me” to common search terms, like:

  • “plumber in Frisco TX”
  • “best coffee shop near me”

Final Thoughts
 

Understanding keyword types isn’t just for SEO geeks—anyone who wants more visibility online should know this stuff. Whether you're writing blogs, product pages, or running Google Ads, matching your content to the right keyword intent makes everything more effective.

Ready to brainstorm some keywords for your own site? Let’s do it!

This entry was posted by Sasi and tagged in Understanding keyword types

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