In the ever-evolving landscape of online content, staying ahead of the curve is crucial for marketers. However, recent announcements from Google have sent shockwaves through the digital marketing community. Google’s efforts to crack down on low-quality content, particularly AI-generated content, have significant implications for marketers worldwide. Last month, Google announced two major changes to cut down on low-quality search results. 1. Core Algorithm Update Google rolled out a core algorithm update designed to enhance the relevance and authenticity of search results. 2. New Spam Policies Additionally, Google introduced new and improved spam policies to combat the proliferation of low-quality content […]

The latest Google update on March 5, 2024, has introduced significant changes to its search algorithm, impacting how websites are ranked and displayed in search results. The March 2024 Google Core Update is all about fighting spam. 1. Deindexing Websites Google’s goal is to deliver quality search results for every query. Google emphasized its goal of reducing unhelpful, irrelevant, unoriginal content from search results. This cleanup drive promises to remove up to 40% of low-quality websites that provide useless information and poor user experience – pages created just to match specific search queries. Websites found violating Google’s guidelines or employing […]

To succeed with Google’s algorithm, it’s essential to understand how search engines work and what factors influence their ranking decisions. Google’s algorithm is designed to provide users with the most relevant and useful search results based on their search queries. It uses a complex set of factors to evaluate websites and determine their relevance and authority. One of the most critical factors that affect your website’s ranking is the quality of your content. Google prioritizes websites that provide high-quality content that satisfies the user’s search intent. This means creating content that answers users’ questions, provides valuable insights, and offers unique […]

Are you ready? Google plans to update the algorithm by this Month May, 2021. I hope everyone has heard this news and is preparing for the changes. As a SEO expert I’d like to explain here very shortly what we should do. It is not rocket science, these are simple steps you could check and fix. Google plans to update the algorithm to include a factor they’re calling page experience.  This includes Google Search signals such as mobile-friendliness, safe-browsing, HTTPS and intrusive interstitial guidelines. It also includes the metrics in Google’s web vitals, which have to do with site load […]