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Instagram is now an SEO tool

Google has started indexing Instagram posts from professional (public) accounts. That means your content can now show up in Google search results — not just inside the Instagram app.

Huge, right? If you're creating content and trying to get noticed, this is a big deal.

Most brands aren’t optimizing their Instagram for search yet — which gives you a head start if you jump on it now.

Here’s how to take advantage:

• Make sure your IG account is set to professional and public
• Go through your posts — are your captions keyword-friendly and actually helpful?
• Use quality images or videos, and don’t skip the alt text
• Sync your Instagram strategy with your overall SEO game plan

Basically, Instagram isn’t just for scrolling anymore — it’s a legit way to grow your organic traffic. Want in? Start treating your posts like mini blog entries for search.

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