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60% of searches now end without a click

The old playbook was simple: Rankings → Traffic → Conversions.

That's breaking.

• Now, 60-65% of searches end without a click.
• AI Overviews answer queries before anyone reaches your site.
• Organic traffic is predicted to drop another 25% by the end of 2026.

But here's what most marketers are missing.

The clicks that do happen are more valuable than ever.

High-intent. Ready to convert.

At Coderobotics, we’ve been able to grow our clients' revenues even with organic traffic drops.

Cheers

Sasi, SEO Specialist.

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