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Search Engine to Agent

Google Search Labs now lets opted-in U.S. users book restaurants directly from AI Mode, via partners like OpenTable and Resy. Bookings for local services and events are next.

This marks Google’s evolution from search engine to agent, helping users act, not just find.

For marketers, that means less traffic but more high-intent conversions happening inside the SERP.

If your business isn’t ready for that, it’s time to rethink your strategy.

We’ll help you build an action-ready strategy before this rolls out further.

Cheers
Sasi

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