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What is SEO?

SEO is the process of optimizing your website to increase the chances of it ranking high in search engine results. 

It includes a wide range of elements, including keyword research, content creation, backlinks, and mobile responsiveness.

Why is SEO important?

• Good SEO helps search engines understand the value and context of your website, meaning it can show your pages in the right search results.
• It also shows prospective visitors that you’re a reliable, respected, and trustworthy source of information.

I am a beginner. Where should I start with SEO?

• I recommend auditing your existing content as a starting point. 
• Make your pages more readable, add keyword-optimized headings, and create unique title tags and meta descriptions.

What are some common SEO mistakes beginners make?

Some of the most common SEO mistakes I see beginners make include:

• Focusing on high-volume keywords instead of niche long-tail ones.
• Ignoring technical SEO like mobile responsiveness and page load speed.
• Using black-hat SEO to try and boost rankings (for example, paying for spammy backlinks).

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