Paid search can indirectly help organic search results by increasing brand familiarity. The effect of paid search on organic traffic may, in many cases, be more positive than marketers may previously thought. The increased brand exposure from paid search ads indirectly leads to higher organic search rankings. In turn, this leads to greater brand awareness, recall, and consideration. All in all, the combination of paid and organic search greatly improves the likelihood of purchases. Through paid ads, we get instant traffic and backlinks too. Another thing with paid ads related to organic traffic is the conversion rate. If you get […]