What Is SEO Experimentation? SEO experimentation is a process that involves taking distinct SEO strategies and testing them to see which ones work best. Experimentation is the heart and soul of digital marketing and SEO. By trying different things, you can see which strategies have the biggest impact. Of course, you shouldn’t just start testing anything and everything. That’d be a waste of time and resources. Instead, focus on using data to create ideas you think may boost your SEO. Then, test them out to see if they actually work. For example, you may want to learn more about long-tail keywords and […]

We don’t want to talk about how Google’s new changes impact marketers until we could see the whole picture. Google is now releasing AI-generated answers within their search results when you ask Google specific questions. For example, if you ask Google for a “good bike for a 5-mile commute with hills” you’ll now see results similar to this. What’s cool about the result above is you can then go and ask a follow-up question and have Google filter the results. For example, if you prefer a bike that can meet the criteria above plus is also red in color, and […]