Google has updated its Helpful Content Guidelines to reflect a greater acceptance of AI-generated content. For years, Google highlighted the importance of content written by humans. Now, the language has changed from “helpful content written by people, for people, in search results” to “helpful content created for people in search results.” Does this mean you can now assign all your content-writing tasks to ChatGPT? I wouldn’t. Sure, the writing abilities of generative AI will continue to get better. But they’re really just regurgitating content that’s already out there. So, you’re getting the same information over and over in different words. […]

Do you believe that you could improve your SEO without publising anything new? While Google loves fresh content, the outdated content that hurts your website’s overall performance. That’s why it’s a good idea to audit your website every now and then and identify opportunities to refresh existing pages. Here are a few easy ways to do that: Remember, while fresh content is important, it should also be valuable, well-written, and relevant to your audience. Simply churning out low-quality or irrelevant content won’t be beneficial in the long run. Focus on providing value, addressing user needs, and staying current in your […]

What Is SEO Experimentation? SEO experimentation is a process that involves taking distinct SEO strategies and testing them to see which ones work best. Experimentation is the heart and soul of digital marketing and SEO. By trying different things, you can see which strategies have the biggest impact. Of course, you shouldn’t just start testing anything and everything. That’d be a waste of time and resources. Instead, focus on using data to create ideas you think may boost your SEO. Then, test them out to see if they actually work. For example, you may want to learn more about long-tail keywords and […]

We don’t want to talk about how Google’s new changes impact marketers until we could see the whole picture. Google is now releasing AI-generated answers within their search results when you ask Google specific questions. For example, if you ask Google for a “good bike for a 5-mile commute with hills” you’ll now see results similar to this. What’s cool about the result above is you can then go and ask a follow-up question and have Google filter the results. For example, if you prefer a bike that can meet the criteria above plus is also red in color, and […]