As social media marketing continues to gain popularity, Facebook lead ads campaigns have become a go-to method for many marketers looking to generate leads. While the Facebook lead form is a simple and efficient way to collect information from potential customers, experienced marketers often opt to use landing pages instead. In this blog, we’ll explore why marketers use landing pages instead of the Facebook lead form while running Facebook lead ads campaigns. Increased control and customization One of the main reasons marketers prefer landing pages is the ability to have more control and customization over the user experience. With landing […]

To create a retargeting campaign for customers who visited your website but haven’t purchased on Facebook Ads, you can follow these steps: By following these steps, you can create a retargeting campaign on Facebook Ads that targets visitors who have shown an interest in your products or services but haven’t made a purchase yet. This can be an effective way to drive sales and increase your revenue. Retargeting allows you to target people who have already interacted with your website or Facebook page, increasing the chances of converting them into customers. By serving personalized ads to people who have already […]

Boosting click-through rates on Facebook ads can be crucial for the success of your ad campaign. Here are some effective ways to increase click-through rates on Facebook ads: By implementing these strategies, you can significantly increase the click-through rates on your Facebook ads and improve the overall success of your ad campaign.

CPM (Cost Per Impression) CPM refers to the cost per 1,000 views; that is, as long as 1,000 people have viewed your ad, the cost you need to pay has nothing to do with whether you click or interact with the ad. CPM has the largest audience coverage and is suitable for increasing exposure and visibility on Facebook, and is mostly used to release new products or events. CPC (Cost Per Click) CPC refers to the cost per click, the cost you need to pay after someone clicks on an ad, regardless of whether its exposure rate is 1,000 or […]

Paid marketing is one of the quickest ways to help potential customers discover your brand and offerings. With paid marketing, you purchase advertising that allows you to specifically target audiences instead of waiting for them to find you organically. At that same time, tracking and reporting your ad performance is essential to any Google or Facebook advertising campaign. Which ads have the best CTR and CPC? How much have you spent? What is the campaign’s overall ROAS? Below are the key metrics to track. Impressions – The total number of times your ad has been seen Reach – The total number of […]

I believe the question in the title came to your mind often. The answer is because of the recent Apple iOS update, where it asks users If they want Facebook to track their activity. If they deny it, then the pixel won’t track any sales or clicks. Apple doesn’t block you from tracking; users just opt out from “targeted ads.” The ads are still being shown to them, and FB uses modeling to determine the conversion numbers. To get past that, make sure you use UTM tags on your ad creatives to track sales or count clicks. (It’ll track them […]