In 2023, both SEO (Search Engine Optimization) and Google Ads (Pay-Per-Click advertising) continue to be in demand and valuable digital marketing strategies. Google holds a more than 92% market share among search engines.  Google Ads, its faster to sell, SEO the ROI (Return on Investment) is better overtime but its harder to sell, since people don’t like to wait for results. SEO and Google Ads should be thought of as two arms to the same strategy. The better your SEO the better your cost per click. The stronger your ads and landing pages, the better your site will rank organically. PPC keeps […]