Search generative experience is poised to have a profound impact on digital marketers across various aspects of their strategies and campaigns. One of the key areas that will be affected is search engine optimization (SEO). Traditionally, SEO has focused on optimizing websites for specific keywords to improve rankings and visibility. However, with search generative experience, the focus shifts towards delivering personalized and immersive experiences to users. The changing landscape of search engine optimization (SEO) calls for a shift in mindset among digital marketers. Instead of solely relying on keyword optimization, marketers will need to understand the intent behind user queries […]