Are you tired of creating content for social media that seems to fall flat? It might be time to incorporate the FUZED approach. So, what exactly is FUZED? FUZED stands for funnel, unique accounts reached, zero-click, engagement, and dwell time. Let’s delve into each aspect. Funnel While social media often serves as the top of the marketing funnel, it’s crucial to consider the entire customer journey. Don’t just aim to attract attention; think about how you can guide your audience through the funnel gradually. Unique accounts reached Beyond your existing followers, aim to reach targeted accounts across platforms. Utilize analytics […]

Ever wondered what sets apart those social media posts that capture our attention and those that simply scroll by unnoticed? Well, let me spill the beans—it’s all about video content! We’re spending an average of 68 minutes every day glued to videos on our favorite social platforms. That’s like watching a full-length movie every week just on our phones! And get this, that number has doubled in the last five years and shows no signs of slowing down. Crazy, right? A whopping 72% of us actually prefer watching videos over reading text. It’s not just about convenience; it’s about that […]

In today’s digital marketing, understanding why SEO matters in social media marketing is the key to unlocking unparalleled success. Let’s explore how these two powerhouse strategies complement each other and why integrating SEO principles into your social media efforts is an absolute game-changer. At first glance, SEO (Search Engine Optimization) and social media marketing may seem like two separate entities. SEO focuses on optimizing your online content to rank higher in search engine results, while social media marketing revolves around engaging your audience on platforms like Facebook, Instagram, and Twitter. However, the truth is that these two strategies are deeply […]

The latest Google update on March 5, 2024, has introduced significant changes to its search algorithm, impacting how websites are ranked and displayed in search results. The March 2024 Google Core Update is all about fighting spam. 1. Deindexing Websites Google’s goal is to deliver quality search results for every query. Google emphasized its goal of reducing unhelpful, irrelevant, unoriginal content from search results. This cleanup drive promises to remove up to 40% of low-quality websites that provide useless information and poor user experience – pages created just to match specific search queries. Websites found violating Google’s guidelines or employing […]

In the world of SEO, it’s not just about getting your webpage to rank high on Google. It’s about making sure that when people search for something, they find what they’re looking for. Think about it like this: Let’s say you love baking, and you want to buy a new stand mixer. You search for “Best Stand Mixer for Baking.” You’re not just looking for any mixer—you want one that’s great for baking. Your search is about finding helpful advice to make the right choice. Now, imagine someone else is searching for “KitchenAid Stand Mixer Sale.” They’re also interested in […]

In today’s digital world, customer data is at the heart of crafting compelling content and targeted ads. Personalized marketing is all about understanding your audience deeply, identifying their preferences, and delivering relevant content when it matters most. It’s not just about throwing out generic messages and hoping they stick. Personalized marketing is about tailoring your approach to fit each individual’s needs and interests. Surprisingly, studies show that a whopping 57% of consumers are open to sharing personal data in exchange for more personalized experiences. This willingness highlights how much people value content that speaks directly to them. The beauty of […]

In the world of micro loan businesses, every cent matters. Micro business owners often find themselves handling numerous tasks on a tight budget, from day-to-day operations to pursuing growth opportunities. But amidst these challenges, there’s an empowering solution that allows micro loan business owners to manage their loan operations without breaking the bank. LBS is a Do-It-Yourself (DIY) Loan Banking Software is designed for micro business owners who want to manage their loan business themselves with ease. It provides a simple yet comprehensive solution tailored specifically for micro and small loan companies. Built on the latest CodeIgniter PHP framework with […]

In the vast world of online searches, things are always changing, and understanding the details can help your website stand out. Check out the graph, and you’ll see a huge 680 million searches every day are about questions. Now, think about your website – how many of your chosen keywords are for these curious searches? But there’s more. Look deeper into the graph, and you’ll find a massive 1.27 billion searches every day are completely new, never-before-seen questions on Google. Now, think about your SEO strategy – are you using these new search terms, even if they aren’t super popular? […]

If you’re using AI to create content, remember DRIVE for better reader engagement. Without it, AI might just make content that no one wants to read. That’s why human-written content is better than AI-written content most of the time, about 94.12%. So, what’s DRIVE? DRIVE means data, review, insights, visuals, and energy. Here’s how to use it to make your AI content interesting and stand out online. Data: Use Facts to Back Your Point Good content needs facts. Use tools like Scholar GPT to get data or just use prompts. Put the data in your content and say where you […]

The key to popular content is not actually the content, it is what you do after you post your content. Yet, if your content sucks then no one will consume it, and if your content is amazing it doesn’t guarantee success either. As per data we analyzed 5,204,391 posts of different social platforms, and 59.41% of the posts had no engagement. But we saw a trend with the top-performing content. Especially the 1% that was performing the best. They had one thing in common. They had an extremely high number of comments, more than likes or even shares more comments […]