In digital marketing, the mantra has always been “more traffic, more revenue.”, but it doesn’t always hold true. The data shows, 86% of the time more traffic means no extra revenue. We all try to optimize for more traffic whether it is from SEO, social media, or even paid advertising. But what if I told you getting more traffic typically won’t do one bit for you in revenue generation. The data shows that, on average, sites experienced a 19.59% increase in traffic over the last 3 months, but the revenue only went up by 1.72%. Shockingly, 86% of sites saw […]