White Label vs. Private Label: Understanding the Differences

White Label vs. Private Label

White label and private label are two terms commonly used in business and marketing to describe different approaches to branding and product development. While they have some similarities, there are distinct differences between the two concepts. Let’s explore each one: White Label: White labeling refers to a business practice where a company produces a product or service and allows another company to rebrand and sell it as their own. In this arrangement, the manufacturer or service provider remains anonymous, and the buyer company can market the product under its own brand name. The white label company focuses on production, while […]