We wrap up 2023 and prepare for 2024 let’s get us all focused on ORGANIC marketing. SEO, Content Marketing, and AI all act as a powerhouse for digital marketers in the year ahead. We’re all in on ORGANIC in 2024! As we roll into 2024, let’s chat about something that’s buzzing in the marketing world – organic marketing. It’s like the cool kid at the party, with SEO, Content Marketing, and AI stealing the spotlight. Buckle up; we’re all about going organic this year! SEO SEO is like the VIP pass to the internet party. In 2024, it’s not just […]

Is ChatGPT going to kill SEO? What about BARD? What about Gemini? As a digital marketing consultant, I’m here to tell you: Not. Artificial Intelligence (AI) is going to be a game-changer for Search Engine Optimization (SEO) and it will be SEO’s most powerful tool. Let’s dispel the myth AI doesn’t exist to replace the need for human expertise. It’s a powerful tool, yes, but a tool nonetheless. Imagine an architect designing a skyscraper without AutoCAD or Revit – possible but inefficient. Why AI and SEO are a match made in digital marketing heaven: Google’s Gemini or BARD AI analyzes […]

AI is bringing about rapid transformations in various facets of marketing. There are other matters that demand your attention besides AI. Considering all the data and analysis, we have identified the top 5 opportunities for 2024. Trend #1: AI-Powered Marketing Artificial Intelligence (AI) is no longer a futuristic concept but a present reality reshaping the digital marketing landscape. In 2024, we anticipate a surge in AI-driven marketing strategies, from personalized customer experiences to automated content creation. AI’s ability to analyze vast amounts of data enables marketers to make data-driven decisions, optimize campaigns in real-time, and enhance customer interactions. Expect to […]

Google has updated its Helpful Content Guidelines to reflect a greater acceptance of AI-generated content. For years, Google highlighted the importance of content written by humans. Now, the language has changed from “helpful content written by people, for people, in search results” to “helpful content created for people in search results.” Does this mean you can now assign all your content-writing tasks to ChatGPT? I wouldn’t. Sure, the writing abilities of generative AI will continue to get better. But they’re really just regurgitating content that’s already out there. So, you’re getting the same information over and over in different words. […]

You might have heard some rumors going around about WordPress being dead. Don’t worry, it’s not true! This popular website builder is still alive and kicking, powering over 43% of websites on the internet, including various US government departments, so it can’t be that dead. The rise of new website builders like Wix and Squarespace has undoubtedly challenged WordPress’s dominance. These platforms offer drag-and-drop interfaces and simplified functionality, appealing to users who prioritize ease of use over customization. Additionally, the increasing popularity of headless CMS options has led some to believe that traditional CMS platforms like WordPress are becoming obsolete. […]

In the ever-evolving world of search engine optimization (SEO), two elements remain fundamental for success: organic keywords and backlinks. Mastering these two tools can unlock a treasure trove of organic traffic, propelling your website to the top of search engine results pages (SERPs) and driving consistent engagement. Harnessing the Power of Organic Keywords: Organic keywords are the search terms people naturally use to find information online. Identifying and strategically incorporating these keywords into your website’s content is crucial for attracting targeted visitors. Here’s how to unlock their potential: 1. Keyword Research: 2. Keyword Integration: Building High-Quality Backlinks: Backlinks are like […]

I know everyone is using AI to create content. There is nothing new about that. But AI’s like ChatGPT, Google Bard can also produce duplicate content, which can hurt rankings. Both ChatGPT and Bard are large language models capable of generating impressive amounts of text, but there have been concerns about how much of that text might be duplicate content. A recent analysis by Neil Patel compared the two models and found that ChatGPT produced 7.92% duplicate content within a single article, while Bard only produced 5.21%. This suggests Bard may have a slight edge in generating more unique content. […]