CPM (Cost Per Impression) CPM refers to the cost per 1,000 views; that is, as long as 1,000 people have viewed your ad, the cost you need to pay has nothing to do with whether you click or interact with the ad. CPM has the largest audience coverage and is suitable for increasing exposure and visibility on Facebook, and is mostly used to release new products or events. CPC (Cost Per Click) CPC refers to the cost per click, the cost you need to pay after someone clicks on an ad, regardless of whether its exposure rate is 1,000 or […]

There are more than 50 free SEO Tools to track your SEO issues and help improve the website’s visibility in search engines. It also helps to optimize web content by analyzing content for keywords, on-site links, and other SEO considerations. It has the following list of SEO Tools: Article Rewriter Plagiarism Checker Backlink Maker Meta Tag Generator Meta Tags Analyzer Keyword Position Checker Robots.txt Generator XML Sitemap Generator Backlink Checker Alexa Rank Checker Word Counter Online Ping Website Tool Link Analyzer Google Pagespeed Insights Checker My IP Address Keyword Density Checker Google Malware Checker Domain Age Checker Whois Checker Domain […]

Paid marketing is one of the quickest ways to help potential customers discover your brand and offerings. With paid marketing, you purchase advertising that allows you to specifically target audiences instead of waiting for them to find you organically. At that same time, tracking and reporting your ad performance is essential to any Google or Facebook advertising campaign. Which ads have the best CTR and CPC? How much have you spent? What is the campaign’s overall ROAS? Below are the key metrics to track. Impressions – The total number of times your ad has been seen Reach – The total number of […]

We all know that plenty of paid SEO tools (SEMrush, Ahrefs, Ubersuggest, MOZ..etc.) offer keyword overview, keyword ideas, keywords by traffic, keywords ranking, content ideas by keyword, competitive research, and much more. But, If you’re looking for a free tool, I suggest going ahead with Google Search Console (GSC). It’ll be the best and more accurate tool than any other 3rd party tool. Google Search Console (GSC) offers various reports and insights: Search queries or keywords by the visitors Top pages visited by users. Visitor’s country User’s device

Pay-per-click (PPC) advertising can effectively drive traffic to your website quickly, but small businesses too often make mistakes that undermine their campaigns. Through programs such as Google AdWords and Facebook Ads, marketers specify an amount they’re willing to pay for each visitor who clicks through to their sites. 1. Match Landing Pages to Ads Sending a visitor from your PPC ad to an irrelevant landing page not only disrupts the sales process but also can also result in the assessment of lower ad quality scores. To avoid low relevance ads and landing page pairings, decrease the number of keywords. That […]