Omnichannel strategy is a customer-centric approach that focuses on providing a seamless and integrated experience across multiple channels and touchpoints. It aims to create a unified and consistent brand experience, regardless of the channel or device a customer uses to interact with a business. An omnichannel strategy recognizes that customers today engage with businesses through various channels, such as websites, mobile apps, social media, physical stores, call centers, and more. It emphasizes the importance of offering a cohesive experience across these channels, allowing customers to switch between them effortlessly without any disruption. Unlike a multichannel approach where channels operate independently, […]