7 Key Facebook Ads Metrics to Track
Paid marketing is one of the quickest ways to help potential customers discover your brand and offerings. With paid marketing, you purchase advertising that allows you to specifically target audiences instead of waiting for them to find you organically.
At that same time, tracking and reporting your ad performance is essential to any Google or Facebook advertising campaign. Which ads have the best CTR and CPC? How much have you spent? What is the campaign’s overall ROAS?
Below are the key metrics to track.
- Impressions – The total number of times your ad has been seen
- Reach – The total number of people who have seen your ad
- CPM (Cost Per 1000 Impressions) – The number of times your ads were on screen.
CPM = amount spent / impressions *1000 - Frequency – The average number of times each person saw your ad
Frequency= impressions / reach - CPC – Cost Per Click
CPC = total amount of spend / the total number of link clicks - CTR – Click-Through Rate
CTR = number of link clicks / number of ad impressions * 100 - ROAS (Return on Ad Spend) – ROAS (Return on Ad Spend) is the amount of revenue the company receives for every $1 invested in ads.
ROAS = revenue / Ad spend
If you’re running an eCommerce campaign and tracking your sales with the Facebook Pixel, you can track ROAS directly in Facebook Ads. For other campaigns, this is something you’ll have to calculate based on the conversion value of each result achieved.
