In digital marketing, the mantra has always been “more traffic, more revenue.”, but it doesn’t always hold true. The data shows, 86% of the time more traffic means no extra revenue. We all try to optimize for more traffic whether it is from SEO, social media, or even paid advertising. But what if I told you getting more traffic typically won’t do one bit for you in revenue generation. The data shows that, on average, sites experienced a 19.59% increase in traffic over the last 3 months, but the revenue only went up by 1.72%. Shockingly, 86% of sites saw […]

In the fast-paced world of digital marketing, it’s hard to ignore the influence of AI tools like ChatGPT and Gemini for optimization. However, let’s be real: Marketing is too important to leave entirely in the hands of AI? While these tools certainly boost efficiency and data-driven decision-making, the heart of genuinely original and brand-aligned content lies in human expertise and creativity. Picture the untapped potential when your content is shaped by someone who intimately understands your brand, values, and audience. The value of human touch in marketing becomes apparent in the ability to infuse personal experiences and unique insights into […]