7 Powerful Ways to Get Results on Social Media
Are we spending too much time making social media posts? Just check out how many posts go up every day on each platform:
- TikTok – 23 million
- YouTube – 216 million
- Facebook – 350 million
- X – 500 million
- LinkedIn – 2 million
- Instagram – 95 million
On those six social networks, more than 1.1 billion new things are posted.
That’s why social media doesn’t get as many likes and comments as you might hope.
To make things worse, in the last month, we looked at 5,204,391 social media posts, and a whopping 59.41% of them got no likes, comments, or shares.
It tells us that many people are not getting the results they want from the time they put into social media.
So, should you stop making content for social media?
No, keep making content because it’s a great way to promote a company, product, service, or personal brand.
What you need to do is change your approach. If you don’t, you’ll just end up wasting your time.
Seven things really make a big difference in social media. They might not be easy, but they definitely work.
Tip #1: Bring Fresh and New Ideas
Coming up with new ideas can be challenging, but dedicating just 10 to 20 minutes a day to reading industry websites can spark creativity. Additionally, brainstorming sessions with friends and team members can provide diverse perspectives and fresh content ideas. By focusing on what people haven’t seen or heard before, you’ll be on your way to creating engaging content.
Tip #2: Express Your Own Opinion
Stand out in the crowded social media landscape by expressing your own opinions. Don’t shy away from making bold statements, such as challenging the effectiveness of current social media practices. Sharing genuine opinions not only distinguishes you from the crowd but also positions you as an expert in your field.
Tip #3: Deliver Value Through Education and Data
Providing value is key to successful content. Leverage AI tools like ScholarAI to access over 200 million research articles, or explore data from platforms like Ubersuggest and Answer the Public. Whether through educational insights or compelling statistics, ensure that your audience walks away with valuable information.
Tip #4: Ride Industry Trends Wisely
While trends can garner significant social traction, ensure they align with your industry. Focus on content that is not only shareable but also relevant to your product or service. Identify trends within your niche using tools like Answer the Public and Exploding Topics, creating content that goes beyond the viral moment to drive revenue.
Tip #5: Collaborate With Other People Within Industry
Collaboration is a powerful tool for expanding your social media reach. Partner with others in your industry for podcasts, live content, or joint projects. Even if your audience is smaller, collaborations can introduce your content to a broader audience, so don’t hesitate to reach out and propose partnerships.
Tip #6: Share Your Personal Experiences
Uniqueness is key. Share personal experiences that others can’t easily replicate. Whether it’s lessons learned from business mistakes or insights gained through challenges, authentic storytelling creates content that resonates on a deeper level.
Tip #7: Tailor Content to Each Network
Different social networks have distinct preferences for content types. Understanding and catering to these preferences can significantly boost engagement. Refer to the tracking and analyzing data provided to tailor your content to what each network’s audience desires.
Explore the thriving trend of live content in digital marketing. Platforms like Instagram, YouTube, Facebook, and LinkedIn have witnessed significant engagement with live content. Going live not only enhances audience interaction but also positions your brand for greater visibility in the competitive digital marketing landscape.
Above seven tips really make a big difference in social media. They might not be easy, but they definitely work.
