SEO vs. GOOGLE ADS, Which Option Is More In Demand And Easier To Sell in 2023?
In 2023, both SEO (Search Engine Optimization) and Google Ads (Pay-Per-Click advertising) continue to be in demand and valuable digital marketing strategies.
Google holds a more than 92% market share among search engines.
Google Ads, its faster to sell, SEO the ROI (Return on Investment) is better overtime but its harder to sell, since people don’t like to wait for results.
SEO and Google Ads should be thought of as two arms to the same strategy. The better your SEO the better your cost per click. The stronger your ads and landing pages, the better your site will rank organically. PPC keeps you relevant, and is the best way to quickly take advantage of opportunities.
Both SEO and Google Ads are in-demand digital marketing strategies, but their ease of selling and popularity in 2023 depends on individual business needs. SEO focuses on organic search optimization for long-term results, while Google Ads offers immediate visibility through paid advertising. Consulting with digital marketing professionals is recommended to determine the best strategy based on budget, goals, and target audience.
For local businesses, you’re likely going to have an easier time selling Google Ad services. Local SEO is important, but that usually have less margin to wait for long term results and prefer to see ROI quickly.
Do both. Tell your client that you want to do an 80/20 split to start with until you get the SEO to replace the paid traffic. Once you’ve brought them a bunch of business, move it to 50/50. But try to do it by increasing the SEO budget instead of decreasing the Ad budget. Eventually it should stand on its own if you’re good.
Overall, both SEO and Google Ads are valuable marketing strategies, and the demand for each depends on the specific requirements and preferences of businesses. It’s essential to assess individual client needs and educate them about the benefits and potential results of each option to determine which one would be more suitable.
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