Thoughts on AI vs. Human-Generated Content
As per Google’s stance on AI – Google’s ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness. Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high-quality results to users for years.
AI can help inspire creating stuff and can help the process, but it cannot replace the writing process, which is what people try to do. ChatGPT and Jasper (AI content generator) generated some basic content that needed a lot of changes. We still had to vet the information, edit it for readability, optimize it for SEO, and run it through a plagiarism check, but I was doing that anyway. So there’s at least some value to AI-created content, even if it doesn’t end up being the final product.
I don’t get why people think Google would have a preference for human-generated content over AI. As per Google’s recent post, They have no desire to penalize AI content just because it is AI content. Google is already working on AI writing tools (Google AI bard). Most of the articles written by people there are worse than what AI, like ChatGPT, spits out.
As an Online Marketing Specialist, AI-generated content isn’t against Google or other search engines Guidelines. Content must be for humans first, then for Search Engines. AI can only partially take over the role, it’s here to assist. Make sure your content falls in EEAT Criteria, and you’re good. Logically, high-quality content will be promoted more and more.
