What Is FUZED In Social Media Content?
Are you tired of creating content for social media that seems to fall flat? It might be time to incorporate the FUZED approach.
So, what exactly is FUZED?
FUZED stands for funnel, unique accounts reached, zero-click, engagement, and dwell time. Let’s delve into each aspect.
Funnel
While social media often serves as the top of the marketing funnel, it’s crucial to consider the entire customer journey. Don’t just aim to attract attention; think about how you can guide your audience through the funnel gradually.
Unique accounts reached
Beyond your existing followers, aim to reach targeted accounts across platforms. Utilize analytics to identify which content reaches the widest audience, providing insights into performance.
Zero-click
Most social platforms prioritize content that keeps users on the platform. Reserve direct links to external sites for a small portion of your content, focusing primarily on keeping users engaged within the platform.
Engagement
Encourage comments on your content and be sure to respond actively. Comments carry significant weight with social algorithms, signaling meaningful interactions with your audience.
Dwell time
Aim to keep users engaged with your content for as long as possible. Platforms like YouTube offer insights into viewer retention, allowing you to optimize content for maximum engagement.
By keeping FUZED in mind when crafting social media content, you can enhance its effectiveness and drive better results.
