We don’t want to talk about how Google’s new changes impact marketers until we could see the whole picture. Google is now releasing AI-generated answers within their search results when you ask Google specific questions. For example, if you ask Google for a “good bike for a 5-mile commute with hills” you’ll now see results similar to this. What’s cool about the result above is you can then go and ask a follow-up question and have Google filter the results. For example, if you prefer a bike that can meet the criteria above plus is also red in color, and […]

Google has recognized that ChatGPT is disrupting the search market, and many users are finding this new method of searching to be quite appealing. As a result, SEO professionals need to stay up-to-date with these developments, as SEO is not dying, but evolving in a significant way. Traffic is likely to decrease even more than it already has. With ChatGPT, Bard, and other AI technologies, users are getting their answers directly, and may not need to click through to any external links to find the information they require. In contrast, Google remains a platform for finding information, and users will […]

AI is rapidly changing the landscape of content creation, and its influence can be seen across a wide range of industries. With the ability to analyze data and generate content at an unprecedented scale, AI is reshaping how businesses approach content creation. However, relying entirely on AI to write all of your content is not a sustainable strategy. In this blog post, we will explore why. The Advantages of AI in Content Creation First, it is important to acknowledge the advantages that AI brings to content creation. AI can analyze large amounts of data and provide insights that would be […]

Search engine optimization (SEO) has always been the backbone of digital marketing. And it’s easy to see why. If you’re a small business owner or company selling a product or service, ranking at the top of Google searches is one of the best ways to gain public visibility, reach your audience, and increase conversion rates. But like all good things, it’s a race to get to the top and stay there. Entrepreneurs and digital marketers are involved in this constant dance with search engines. One moment, you’re two steps ahead, ranking for your top keywords. Then the next minute, Google […]

As per Google’s stance on AI – Google’s ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness. Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high-quality results to users for years. AI can help inspire creating stuff and can help the process, but it cannot replace the writing process, which is what people try to do. ChatGPT and Jasper (AI content generator) generated some basic content that needed a lot of changes. We […]

SEOs and digital marketers can use ChatGPT for the following tasks: You guys don’t believe it. I just asked this question to ChatGPT, and ChatGPT AI generated the above points in seconds. As digital marketers, we can ROCK using ChatGPT!! Content Creation: ChatGPT can be used in the marketing industry in various ways. For example, it can generate personalized automated responses to customer inquiries, create high-quality content for email or social media marketing campaigns, and assist customers through their purchasing process. And how can marketers use ChatGPT to their benefit in other ways? Here is a list of nine significant […]