In the ever-evolving landscape of online content, staying ahead of the curve is crucial for marketers. However, recent announcements from Google have sent shockwaves through the digital marketing community. Google’s efforts to crack down on low-quality content, particularly AI-generated content, have significant implications for marketers worldwide. Last month, Google announced two major changes to cut down on low-quality search results. 1. Core Algorithm Update Google rolled out a core algorithm update designed to enhance the relevance and authenticity of search results. 2. New Spam Policies Additionally, Google introduced new and improved spam policies to combat the proliferation of low-quality content […]

Are you tired of creating content for social media that seems to fall flat? It might be time to incorporate the FUZED approach. So, what exactly is FUZED? FUZED stands for funnel, unique accounts reached, zero-click, engagement, and dwell time. Let’s delve into each aspect. Funnel While social media often serves as the top of the marketing funnel, it’s crucial to consider the entire customer journey. Don’t just aim to attract attention; think about how you can guide your audience through the funnel gradually. Unique accounts reached Beyond your existing followers, aim to reach targeted accounts across platforms. Utilize analytics […]

Ever wondered what sets apart those social media posts that capture our attention and those that simply scroll by unnoticed? Well, let me spill the beans—it’s all about video content! We’re spending an average of 68 minutes every day glued to videos on our favorite social platforms. That’s like watching a full-length movie every week just on our phones! And get this, that number has doubled in the last five years and shows no signs of slowing down. Crazy, right? A whopping 72% of us actually prefer watching videos over reading text. It’s not just about convenience; it’s about that […]

If you’re using AI to create content, remember DRIVE for better reader engagement. Without it, AI might just make content that no one wants to read. That’s why human-written content is better than AI-written content most of the time, about 94.12%. So, what’s DRIVE? DRIVE means data, review, insights, visuals, and energy. Here’s how to use it to make your AI content interesting and stand out online. Data: Use Facts to Back Your Point Good content needs facts. Use tools like Scholar GPT to get data or just use prompts. Put the data in your content and say where you […]

The key to popular content is not actually the content, it is what you do after you post your content. Yet, if your content sucks then no one will consume it, and if your content is amazing it doesn’t guarantee success either. As per data we analyzed 5,204,391 posts of different social platforms, and 59.41% of the posts had no engagement. But we saw a trend with the top-performing content. Especially the 1% that was performing the best. They had one thing in common. They had an extremely high number of comments, more than likes or even shares more comments […]

A Battle of AI Titans: ChatGPT vs. Gemini – Which is the Ultimate Content Creator? In the fast-paced world of content creation, artificial intelligence (AI) has emerged as a powerful tool, revolutionizing the way we generate and consume content. And in this battle of AI titans, two heavyweights have emerged: ChatGPT and Gemini. But which one reigns supreme as the ultimate content creator? ChatGPT, developed by OpenAI, has garnered attention for its natural language processing capabilities, enabling it to engage in meaningful conversations and generate coherent and contextually relevant content. On the other hand, Gemini, the brainchild of GPT-3 creator […]

Just look at how much content is published on each platform daily. (Source: NP Digital). Among these six social networks, more than 1.1 billion new pieces of content emerge regularly. This flood of content contributes to the challenge of achieving the desired engagement on social media. Adding to the concern, NP Digital analysis of 5,204,391 social media posts in the last 30 days revealed that 59.41% received no engagement – no likes, shares, or comments. This staggering statistic suggests that a significant number of individuals are investing time in social media without seeing meaningful results. Posting content on social media […]

I’m not here to compare ChatGPT and Google Gemini for content writing. Instead, there’s more to explore in understanding how to effectively utilize these tools for content creation. A recent survey (by NP Digital) with more than 1,000 marketers revealed that 87% of them are creating content using AI only and AI combined with humans. The results? A massive content overload. But not just that. Ubersuggest’s data revealed that in the last 30 days, 94.2% of the pages we tracked got no organic traffic. If you keep writing the same regurgitated information that everyone else is publishing, you’ll be wasting time. You […]

A recent survey (by NP Digital) with more than 1,000 marketers revealed that 87% of them are creating content using AI only and AI combined with humans. The results? A massive content overload. But not just that. Ubersuggest’s data revealed that in the last 30 days, 94.2% of the pages we tracked got no organic traffic. If you keep writing the same regurgitated information that everyone else is publishing, you’ll be wasting time. You can also be penalized for poor-quality content. Strategies to Stand Out in Content Marketing Overload In the face of a massive content overload exacerbated by the […]

As we embark on the journey into 2024, it’s essential to align our social media strategies with the ever-evolving landscape. To guide us in the right direction, Neil Patel’s NP Digital recently conducted a comprehensive analysis of 6,302,491 pieces of content across the major social networks – Facebook, Instagram, X, LinkedIn, TikTok, and YouTube. The results shed light on the current trends dictating the social media game. Video Content Dominance Unsurprisingly, short-form videos take the lead, commanding a staggering 31.38% of engagement. However, it’s crucial not to tunnel vision on this format alone. Long-form videos (15.51%), interviews, podcasts, and expert […]